Pure Collection is a high-end fashion brand, specialising in luxury cashmere. As the business grew, they recognised the need for something to ensure their brand ethos didn’t get lost. The Pure Collection brand book helped employees to understand the history and live and breathe the core values. Printed on soft touch matt laminated stock created a tactile link to their roots in Cashmere.
Agency: Intermarketing Agency | Brand photography: Pure Collection
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