Chester Zoo is the UK's most visited zoo with over 21000 animals and 500 different species - with such a reputation to uphold, they were looking for an attention-grabbing summer campaign to keep visitors flooding through the gates. 
The winning concept  ‘Animazing’ started life as a storyboard before being brought to life through a collaboration with a local artist. These illustrations combined with live footage of the animals and a celebrity voiceover from Bill Oddie created an engaging and memorable campaign that was delivered across TV, radio, print, and social media channels. 
Agency: Intermarketing Agency
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