Chester Zoo is the UK's most visited zoo with over 21000 animals and 500 different species - with such a reputation to uphold, they were looking for an attention-grabbing summer campaign to keep visitors flooding through the gates.
The winning concept ‘Animazing’ started life as a storyboard before being brought to life through a collaboration with a local artist. These illustrations combined with live footage of the animals and a celebrity voiceover from Bill Oddie created an engaging and memorable campaign that was delivered across TV, radio, print, and social media channels.
Credits:
Agency: Intermarketing Agency