British Triathlon is the national governing body for Triathlon, Aquathlon, and Duathlon in Great Britain. They required a brand book to define their offering to potential corporate partners. The design complimented a recent brand refresh including logo development and art direction.
![](https://cdn.myportfolio.com/4102328d-d71f-4000-a86c-cb9d9c635519/480e8e82-cbe4-4a22-aaa7-b659326a3d0c_rw_1920.jpg?h=07a0bf6c280dd92d4c702b9d53e9431a)
![](https://cdn.myportfolio.com/4102328d-d71f-4000-a86c-cb9d9c635519/14eaa84a-1559-4389-a807-b44e329fb2fe_rw_1920.jpg?h=e865038b9f66be9400512443d87a1bf2)
Credits:
Agency: Intermarketing Agency | Logo Design: Rich Gell | Brand photography: Getty